Research Areas
– Design, information and socio-environmental communication
Objective: To develop studies and academic actions on social, economic and environmental issues, considering social inclusion, ethnic, sexual and cultural diversity, work and income generation, and socioeconomic and environmental sustainability.
– Graphic Design Strategic Management
Objective: Information systems, artifacts, analog and digital graphic documents are studied in order to promote the effectiveness of the corporate communication process. The theoretical bases are Design knowledge, Aesthetics and Semiotics, applied to the basic graphic elements: points, lines, planes, spots, figures and colors. The goal is to manage the meaning process of graphics products in corporate communication.
– Illustration and Graphic Brand
Objective: the research aims to identify, describe and develop, in a practical and conceptual way, the relations between graphic marks and illustration. In general, the history of graphic representations proposes that every graphic brand is a type of illustration and also that any illustration can be perceived and act as a brand. This is observed from the engraved rock illustrations, scratched or painted on stones that, even today, are perceived as ancestral marks.
– Brand, Archetype and Subjectivity
Objective: to gather studies pertinent to subjective and also archetypal relationships in the meaning and interpretation process of personal, professional and corporate brands related to actuations, products and services.
– Media
Objective: brings together research based on the media and media interrelations, involving: interaction, usability, information and communication, within branding, communication, education and entertainment.
– Theory and practice in media and knowledge
Objective: aims to study and research the knowledge construction, communication and diffusion through interactive multimedia systems and the relationships with engineering and knowledge management.
